PaxView COVID-19 real-time RT-PCR, 'COVID-19 Diagnostic Kit' of PaxGenBio (CEO Young-Seok Park) was recently designated as 'Brand K', the National Brand of Korea.
'Brand K’ is Korea's national brand for small and medium-sized enterprises (SMEs) who have difficulty in developing a market due to their low recognition despite their outstanding technology and quality. 'Made in Korea' products recognized for global marketability and innovation are selected as 'Brand K'. According to the company, the excellence of the product is recognized by the Ministry of SMEs and Startups, and it can be helpful for not only improving company image but also sales.
PaxGenBio is a molecular diagnostics company established in 2015. The company explained that it has grown into a company with quality and technology by acquiring proprietary patent technology since its establishment.
Park, Young Suk, CEO of PaxGenBio, said, "Even though it has the capabilities, it is a small and medium-sized venture company, so it was difficult to enter overseas just because of its low brand awareness." He said, "We will spread the excellence of PaxView's products."